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Cristiano Ronaldo snubbed Coca-Cola. The company’s market value fell $4 billion.

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As soccer star Cristiano Ronaldo sat down for a press conference at the European Championship Monday,he pushed aside two Coca-Cola bottles placed in front of him.

“Água,” he said in Portuguese, picking up a bottle of water and seemingly encouraging others to do the same. “No Coca-Cola.”

The simple gesture had a swift and dramatic impact: The soft drinks giant’s market value fell $4 billion, highlighting the power and impact that celebrities and influencers can have on the market.

The 36-year-old Juventus star, who has almost 300 million followers on his personal Instagram account, is known for maintaining strict physical and eating regimens and has previously criticized the consumption of soft drinks.

The company’s share price dropped from $56.10 to $55.22 quickly after Ronaldo’s slight, marking a 1.6 percent fall. The market value of Coca-Cola went from $242 billion to $238 billion, according to the Nasdaq index and the New York Stock Exchange.

The soft-drink manufacturer’s shares continued to slide on Wednesday, falling by 1.34 percent to $54.67.

The Union of European Football Associations (UEFA), the governing body for soccer in the region, issued a brief a statement noting that players are offered water, Coca-Cola and Coca-Cola Zero Sugar at press conferences and that they “can choose their preferred beverage.”

“Coca-Cola offers a range of drinks to suit different tastes and needs, which are available to players throughout the tournament,” the statement added.

A spokesperson for Coca-Cola, an official sponsor of Euro 2020, said in an email sent to the Washington Post that the company “did not have anything further to add,” to the UEFA statement.

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Inside Conor McGregor’s £2.6m Lamborghini yacht with nod to whiskey brand

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The Irishman is developing a sizable portfolio of assets, including multiple properties, cars, and a Dublin pub, as well as business interests such as Proper 12 whiskey and August/McGregor clothing.

The Irishman is developing a sizable portfolio of assets, including multiple properties, cars, and a Dublin pub, as well as business interests such as Proper 12 whiskey and August/McGregor clothing.

McGregor's bedroom

The Irishman reportedly made another eight-figure sum for his recent trilogy bout with Poirier in Las Vegas earlier this month, which he lost after suffering a horrific leg break that cost him the fight.

McGregor engaged in campaigns with a number of big companies over the last year, including DraftKings, the video game Dystopia: Contest of Heroes, and the lifestyle brand Roots of Fight.

He also participates in the UFC’s gear sponsorship with Venum and is paid handsomely to wear Monster Energy’s logo on his shorts.

Conor McGregor's yacht

“It is ready for post-fight so it is going to have a bit of work done then I am going to Italy to christen my son with my family and friends and then pick up my yacht.

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Details Of How kidnappers lured, tortured, and killed Christine Ambani, a university student in Githurai

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23-year-old Kiriri Women’s University student Christine Ambani was been found dead in Githurai. Ambani had been reported missing after she went to see an unidentified male friend on Monday 12th/07/2021. It’s then that she was kidnapped and ransom demands started being made to her family.

Police are investigating an incident in which the university student was found murdered in Kiambu county under mysterious circumstances. Christine Ambani is said to have visited a friend in Githurai, never to show up again several hours later. Her body was found at a parking lot in Githurai. And in a separate incident, police have arrested a man suspected of defiling and killing five girls in Uasin Gishu county.

Speaking on the murder Christine’s sister RuthAmbani said she became suspicious after she missed an exam.

“I had talked to her on Sunday, it raised an exam and it was a big thing. I went to where she lived in Githurai but she was not there.”

Unknown to the Ambani’s their sister/daughter had already been killed even before the kidnappers started asking for 87,000. ransom

“I sent 5,000 to sow my commitment to sending the rest of the ransom and for them to send proof of life. The following day he told me to go to the mortuary as they did not want our money anymore.”

Christine’s throat had been slit. The kidnappers had also sent a photo of Christine while still alive to the family. She was still in the same clothes she was in before being murdered when her body was discovered at the CityMortuary.

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Conor McGregor treats himself to £2.6m Lamborghini yacht after Dustin Poirier defeat

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McGregors has treated himself to a £2.6million Lamborghini yacht as he consoles himself following his defeat by Dustin Poirier.

The Irishman lost his trilogy fight against his rival when the fight was stopped after McGregor broke his leg in the first round.

McGregor captioned the post: “My Lamborghini yacht is ready.”

Speaking before his loss to Poirier, the 33-year-old said: “Obviously, with financial freedom, I can acquire the best of the best regarding condition and strength training.

“I just look after myself and my team, I can do anything. I can do anything I want on this planet.”

When asked about his best purchase ever made, McGregor had one answer.

He added: “I would say my Lamborghini yacht, it is currently in Italy.

“It is ready for post-fight so it is going to have a bit of work done then I am going to Italy to christen my son with my family and friends and then pick up my yacht.

“It is some vessel, I am looking forward to getting in it and razzing it around.”

Whether McGregor fights again remains to be seen after another bruising defeat in UFC, his third in his last four spread across three years, while Floyd Mayweather also beat him in a much-hyped boxing match.

Gone are the days when the Dubliner would take on opponents on a regular basis with every clash involving him a media frenzy.

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