Ness Marketing, A Solution For iGaming Challenges

The iGaming industry is experiencing success, embracing a run of unmatched growth. All of these have been influenced by digital innovation and developments in growing markets.

The outbreak of the Covid-19 pandemic in the past two and half years posed a huge challenge to all stakeholders in the global gambling industry.

During the period, the challenges ranged from acquiring players in new markets to overnight shutting down of casinos and bookmakers. Additionally, the advertisement regulations kept on changing.

In spite of all these challenges, the industry has still proved to have full of immense opportunities.

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Marketing experts at operators and affiliates have noted that even though, there exist enormous chances to grow their business, there is a huge threat of growing competition.

For the business to thrive, the stakeholders must improve competitive positioning, build visibility, and adapt to new market landscapes. Furthermore, they must increase player acquisition and NGR by developing data-driven strategies.


Since 2017, we’ve had a global experience in helping 6 of the 10 top affiliates, 5 of the top 10 operators and new affiliate start-ups grow in global markets. This imparts us with a great understanding of global markets. To be specific we are fully aware of what works and what
doesn’t work.

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Having been founded by Ex international marketing directors from Ladbrokes and Bet365, with a complete iGaming workforce. We are vast with internal commercial pressures and have a genuine desire to align and help you achieve acquisition and growth in the industry.

We’ve built a huge network of experience through 5 years of iGaming agency marketing. Over the same period, we’ve also built contacts, sites and player understanding. With our experience, we get things done faster and to a high standard.

Challenges facing OPERATORS and AFFILIATES that we can resolve

  • Need to increase player acquisition
  • Need to improve keyword ranking
  • Need to build brand awareness
  • Entering new markets
  • Want high spending, repeat players
  • Need to increase quality traffic
  • Need to increase visibility
  • Launching new site
  • Must adhere to market regulations
  • Need to improve NGR
  • Need to improve conversion rates
  • Need to improve competitive positioning
  • Need to understand various player attributes in different markets
  • Navigating iGaming advertisement policies

SUMMARY of what we do


  • Casino
  • Live Casino
  • Sportsbook
  • Games
  • Bingo
  • Poker

Market experience

  • Europe
  • North America
  • Africa
  • Australia
  • New Zealand
  • Asia


  • Market Analysis
  • Competitor Analysis
  • SEO and Link building Strategy
  • Technical SEO
  • Link building
  • Content
  • Analytics
  • Data interpretation
  • Reporting

How we execute our tasks

Consultancy is our way of approach. The process includes understanding the current situation, analyzing challenges and opportunities, and evaluating the best solution.

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We do everything on data-based analysis. This drastically increases the probability of successful campaigns.

No long-term contracts. The confidence we have in our approaches grants us the confidence to operate this way.

Based on your growth requirements, bespoke monthly packages.

Who we are NOT

  • An agency that will SPAM your inbox with links every day
  • Not a one-trick pony. We help with acquisition through to conversion based on experience and knowledge