Safaricom is in ‘Preliminary Negotiations’ to Bring M-Pesa to Ethiopia

Safaricom’s parent company Vodafone UK will license the M-Pesa brand to an Ethiopian bank, while Safaricom will host servers in Nairobi.

Safaricom’s Ethiopian unit, which released operations in 2022, will overtake the 20-year-vintage Kenyan enterprise in phrases of clients, community infrastructure, operations, and revenue in the coming years, in keeping with the enterprise’s modern-day monetary data.

Rapid infrastructure development followed, and so far Ethiopian suppliers have reached one-third of Kenya’s network coverage in less than two years after starting the business.


Safaricom Global Telecom Triumph:

President William Ruto is in Addis Ababa for bilateral talks with Prime Minister Abiy Ahmed marking the opening of Safaricom Ethiopia.

Expanding Horizons

Safaricom, Kenya’s leading telecommunications giant, has not only dominated the local market but has also set its sights on international expansion. In recent years, the company has demonstrated remarkable growth beyond borders, solidifying its position as a key player in the global telecommunications arena.

Safaricom Innovation Hub: A Catalyst for Growth

The company’s focus on developing cutting-edge technologies and services has not only enhanced its competitiveness in the Kenyan market but has also attracted attention from international markets. Safaricom’s innovation hub has become a breeding ground for groundbreaking ideas, propelling the company to new heights.

Strategic Partnerships: Paving the Way

Safaricom’s strategic partnerships have played a pivotal role in its expansion strategy. Collaborations with international telecommunications giants and tech companies have opened up new avenues for growth. Through these partnerships, the company has gained access to global markets, allowing it to offer its expertise and services to a broader audience.

Mobile Money Mastery

Safaricom’s revolutionary mobile money platform, M-Pesa, has been a key driver of its international success. The company’s expertise in providing secure and efficient mobile financial services has garnered attention from other countries facing similar challenges. Safaricom’s expansion into new territories has often been accompanied by the introduction of M-Pesa, revolutionizing the way people in these regions handle their financial transactions.

Community Engagement: A Global Approach

Beyond business transactions, Safcom has taken a community-centric approach to its expansion. The company actively engages with local communities in the regions it enters, addressing social and economic needs. This community-focused strategy has not only earned Safaricom goodwill but has also contributed to the sustainable growth of its operations beyond Kenya.

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The Road Ahead

As Safaricom continues to spread its wings globally, its commitment to innovation, strategic partnerships, and community engagement remains unwavering. The company’s remarkable growth beyond borders serves as a testament to its ability to navigate the complexities of the telecommunications industry while making a positive impact on the communities it serves. Safaricom’s journey is not just a success story for Kenya but a beacon of inspiration for businesses looking to expand their footprint on the international stage.