Timberland The Billion Dollar Shoe Company

Timberland is the world’s largest direct-to-consumer footwear brand.

Hard work, innovation, and a love of the great outdoors are all big parts of the Timberland store. They have been since the very beginning.

It all started in 1952 when our founder, Nathan Swartz, bought a half-interest in the Abington Shoe Company. He worked his way up from an apprenticeship after immigrating to the United States and eventually bought out his partner and welcomed his sons into the business.

Stepping outside in any kind of weather was a problem Timberland was born to solve.

In 1973 our original waterproof boots called the “Timberland” were invented.

They were rugged, well-crafted, and—thanks to an innovative injection molding technique which was new to the footwear industry—they withstood the elements.

These premium “yellow” boots set new standards for waterproof performance in the footwear industry. They were so groundbreaking that in 1978 we renamed the entire company.

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